How to Create a Press Kit That Gets Coverage
What journalists and creators actually need in a press kit: facts, assets, and frictionless downloads.
Facts first
Include: game name, one-line hook, genre, platforms, release window, price model, and contact email. Avoid burying facts inside long paragraphs.
Assets that ship
Offer stills at multiple aspect ratios, a logo with clear space, and one trailer link. Name files predictably (game-title-logo.png, not final_v2_really.png).
A page beats a zip
A lightweight hosted press page loads fast, works on mobile, and is easy to link in DMs. Pair it with a downloadable zip for editors who need offline bundles.
Use the same project details everywhere so you are not maintaining five different copies of your pitch.