7 Social Platforms Ranked for Indie Game Marketing
Where solo developers get the best leverage in 2026—without pretending to master every network.
Ranked for leverage (not vanity)
- Discord / community hubs — retention and feedback loops.
- Short-form video — discovery if you can ship clips weekly.
- Reddit — high upside, strict norms; lead with value.
- Bluesky / X — fast updates; great for build-in-public cadence.
- Steam / storefront news — essential if you are on Steam; tie to real updates.
- YouTube — strong for long devlogs; higher production cost.
- Instagram — works if your art direction is the product hook.
The real rule
Two channels done consistently beat seven channels done monthly. Match your art style and stamina, then keep a calendar you can actually hit.